The Story of Brian Gavin and Carl Lewis

In 1999 we engaged Carl Lewis, one of track and field's greatest performers, to promote A CUT ABOVE superideal Hearts and Arrows Diamonds within the wholesale diamond market
Carl Lewis in the A CUT ABOVE add  that ran in the Diamond and Jewelry trade magazines 1999

This ad turned some heads, with the images of the Hearts and Arrows Patterning inserted in his eyes followed by Carl Lewis's statement,"I only see perfection".

Carl Lewis A CUT ABOVE 1999

Brian Gavin, Carl Lewis and Andre Jackson. This picture appeared in the National Jeweler Magazine, 1999.