The Story of Brian Gavin and Carl Lewis
In 1999 we engaged Carl Lewis, one of track and field's greatest performers, to promote A CUT ABOVE superideal Hearts and Arrows Diamonds within the wholesale diamond market

This ad turned some heads, with the images of the Hearts and Arrows Patterning inserted in his eyes followed by Carl Lewis's statement,"I only see perfection".

Brian Gavin, Carl Lewis and Andre Jackson. This picture appeared in the National Jeweler Magazine, 1999.